01. 品牌策略定位
BRANDSTRATEGY
品牌塑造是一个长远的布局，由不同维度的标签组合而成，沉淀品牌价值，不断积累品牌专属的资产。它是消费者和市场的洞察思考，是品牌文化与理念的表达，助力品牌实现美学与商业的平衡，建立差异化的价值体系。
Branding is a long-term layout, consisting of a combination of labels of different dimensions, precipitating brand value and continuously accumulating brand-exclusive assets. It is the insightful thinking of consumers and market, the expression of brand culture and philosophy, helping the brand to realize the balance between aesthetics and business, and establish a differentiated value system.
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Dowell
Strategy
· 市场洞察
Market Insights
基于市场客观事实的理论依据，为品牌找到正确的切入点
Based on objective market facts, find the right entry point for brands
· 品牌策略
Brand Strategy
以差异化的战略定位，提升品牌价值实现商业目的
Using a differentiated strategic positioning to enhance brand value and achieve
business objectives
02. 品牌视觉识别
BRAND VISUAL IDENTITY
让品牌策略有着力点，通过可视化的视觉语言创造识别记忆点，构建专业统一化的识别系统，以创意美学驱动品牌成长。
Let the brand strategy has a focus point, through the visualization of the visual language to create recognition of memory points, to build a professional and unified identification system, with creative aesthetics to drive brand growth.
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Dowell
Visually
· 基础设计要素系统
Base System
· 辅助图形系统
Auxiliary Graphics
· 应用要素设计系统
Application Extension
· 宣传与终端物料
Promotional Materials
03. 产品包装设计
PRODUCT PACKAGING DESIGN
通过产品这个触点，以大胆的创意概念让产品策略得以鲜活的呈现。关注包装结构由内至外的整体细节，切实的思考如何让产品与消费者进行更有效沟通。
Through the touch point of the product, the product strategy is brought to life with bold creative concepts. Focusing on the overall details of the packaging structure from inside to outside, we practically think about how to make the product communicate more effectively with consumers.
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Dowell
Product
· 产品策略
Product Strategy
· 产品包装
Product Packaging
· 礼品设计
Gift Design
04. 衍生服务
DERIVATIVE SERVICE
拥有品牌前端策略设计至品牌终端落地的综合服务能力，更好的赋能品牌商业价值，在落地阶段不断延续与创新，完成对品牌一致性的表达。
We have the comprehensive service capability from brand front-end strategy design to brand terminal landing, to better empower the commercial value of the brand, to continue and innovate in the landing stage, and to complete the expression of brand consistency.
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Dowell
Product
· 电商视觉
E-commerce visualization
· IP形象设计
IP Image Design
· 画册设计
Brochure Design
